80 years of Balmain : Dresses Pierre Balmain defined the New French Style through cinched waists and strong shoulders. He dressed visionary women: from his courageous and stylish mother to intellectuals such as Gertrude Stein and Alice Toklas; from rule-breakers he dressed with confident elegance to queens and princesses navigating the balance between tradition and modernity. | Balmain

ON THE ROAD TO EXTRAVAGANCE One might find #BALMAINRE24: a precious iteration of the Wild West, combined with the house's iconic Jolie Madame silhouette. This season, Olivier Rousteing pays homage to Pierre Balmain's inquisitive spirit by combining Baroque embellishments with the vibrant colors of arid landscapes, beautifully embodied in the sumptuous dresses that define the essence of the #BALMAINRE24 collection. DOP: Jonathan Freeman Art Director: Ben Kelway Studio Ltd Makeup: Jamal Scott, Art