I used to just “post.” Ideas. Thoughts. Tips. Random value. Then I learned what pros actually do: They build a Content-to-Client Planner. Because posting is just noise. Planning creates pipeline. Every post should have three components... and most freelancers only use one. Here’s the breakdown 👇 1. Topic → What pain point it solves If the post doesn’t solve a painful, recognizable problem, it won’t generate demand. Topics should map to things like: clarity pricing leads scope creep revisions ov

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