How to prepare your WordPress site for AI-powered search. Covers structured data, E-E-A-T signals and practical optimisation steps.
Google’s Performance Max bundles search, display, YouTube, Discover, Gmail and Maps into one AI-driven campaign. The catch ...
AI Overviews are cutting organic CTR by up to 61% and paid CTR by 68%. How UK businesses can adapt by earning AI citations.
Algorithm-chasing produces fragile SEO results. Audience-first SEO builds lasting visibility by creating content real people ...
Breaking the law? That’s what happens when your website doesn’t work for disabled users. Web accessibility has moved way beyond nice-to-have territory and into genuine legal consequences for UK ...
February 2026 data reveals something most UK retailers haven’t picked up on yet. AI search optimisation stopped being just ...
Small marketing teams across the UK are under pressure to adopt AI tools quickly, but rushing into implementation without a plan creates more problems than it solves. A practical, phased approach to ...
WordPress powers a significant share of the web, and for good reason. It is flexible, well supported and capable of handling everything from a simple brochure site to a full ecommerce platform. But ...
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