The Super Bowl — arguably the industry’s most coveted ad opportunity — is back this Sunday. Already, advertisers have shelled out up to $8 million for a 30-second spot. Notably this year, marketers ...

On Jan. 21, YouTube CEO Neal Mohan released a lengthy blog post about what creators can expect in 2026, outlining upcoming changes poised to drastically affect creator experiences on the platform. The ...

Generative AI is everywhere, whether you like it or not. Content creation is no exception, with AI influencers signing brand deals and real-life influencers using AI tools to help plan their content ...

The U.K’.s Competition Markets Authority (CMA) has proposed new rules to give publishers more control over how Google uses their content in AI features like its AI Overviews. The upshot: publishers ...

Peacock’s coverage of next weekend’s Super Bowl will provide advertisers with a key Big Game subplot. While creatives and CMOs watching at home will focus on the celebrities, needle drops and ad gags, ...

TikTok has officially closed its long-anticipated deal with the U.S., aiming to address government concerns with data security and content moderation. But for many creators, the closure does little to ...

After more than a year in limbo, TikTok can finally put the threats of a U.S. ban to bed, now that the deal between the American and Chinese governments has officially been ratified. On Jan. 22, ...

The first few days of TikTok’s new ownership have been chaotic. Over the weekend, TikTok ownership changed hands from Chinese company ByteDance to a consortium of majority American companies known as ...

OpenAI is set to wade into the advertising business this year, but its move to finally monetize ChatGPT with ad dollars may have come a touch too late. ChatGPT’s 2022 launch inaugurated the current ...

Yahoo is intentionally making its demand-side platform (DSP) less sticky. That cuts against the grain of ad tech, which has spent the better part of two decades engineering software to trap budgets, ...

If 2025 was the year AI-generated content flooded social media platforms, 2026 will be the year both brands and creators truly reckon with it. With AI-generated content so easy to make, it’s crunch ...

While creators have established themselves as essential marketing assets, A-list celebrities continue to dominate Super Bowl ads. At $8 million for a 30-second Super Bowl spot, celebrities are ...