Publishers have worried for years about reducing their dependence on platform traffic. Now they have no choice. AI-powered search experiences are answering queries without sending users to publisher ...

SPO appears simple – maximize working media dollars and minimize waste. But generalized consensus masks a deeper truth, what SPO means, how it’s implemented, and what outcomes it drives vary ...

With CTV audiences splintered across thousands of app combinations, one screen still unites them all: the home screen. Antonia Faulkner, Head of Corporate Communications and Ads Marketing, Analytics ...

It’s here! The Advertising Week Europe agenda is officially live. From the Innovation Stage to the Spotlight Stage, we have curated a programme showcasing the industry’s greatest minds. Whether you ...

Chances are good you’ve grown up alongside the Snuggle Bear, the cuddly, comforting face of Snuggle fabric softeners. As a brand, Snuggle has been around since 1983 and its bear was created as a brand ...

The social media platform where brands are missing the most opportunities is, surprisingly, one of the oldest: YouTube. It’s the most powerful and misunderstood channel in the entire creator economy.

Last year, almost every conversation in our industry came wrapped in the same language. AI this. AI that. Big promises, loud certainty. We deliberately chose not to add to the noise. Not because AI ...

Marketing has long been more art than science. Conventional wisdom was that thoughtful, engaging creative mixed with the right media plan would lead to revenue growth for the brand. Today, artificial ...

Valentine’s Day is not just for cards and candy anymore. Last year, the headlines touted record-high Valentine’s Day consumer spending at $27.5 billion. What’s more, research has found that ...

Audience behavior is shifting. People are spending more time listening to podcasts, streaming audio, gaming, and engaging with content created by mid-tier creators (those with tens of thousands, not ...

YouTube’s dominance in streaming and creator culture is well-documented, but the real story lies in the audience. As researchers, we wanted to understand what’s driving this behavior: why people ...

Every day produces new technological developments that shorten decision-making cycles and drive greater efficiency in all marketing disciplines. It is especially pronounced in mobile marketing, where ...