Can three gay men persuade women to try a new shampoo? Unilever hopes so. To introduce Sunsilk shampoo to the United States in what will be one of its biggest launches, the consumer-products company ...
New Delhi: Unilever-owned haircare brand Sunsilk is aggressively transforming its marketing playbook to win with Gen Z consumers, pivoting from functional shampoo heritage to a social-first brand and ...