Add Yahoo as a preferred source to see more of our stories on Google. The Seattle Seahawks took home the Super Bowl trophy this year, but not everyone tuned in to watch the game. Some watched the ...

Advertisers bet big on this year's big game between the Seattle Seahawks and the New England Patriots in Super Bowl LX at Levi's Stadium in Santa Clara, California. In the weeks leading up to the game ...

Not a single one of these commercials made betting on gen AI seem like a good idea. Not a single one of these commercials made betting on gen AI seem like a good idea. It feels like everyone who ...

First it was the Pepsi-Cola war, then it was the PC versus Apple, and now the AI wars have begun. The burgeoning rivalry between the world's leading artificial intelligence firms moved away from the ...

Super Bowl commercials began with the very first championship game in 1967, but back then the 3-second spots would cost around $40,000 for an audience of around 24 million. Over the years, however, ...

The cost of a Super Bowl commercial has officially entered jaw-dropping territory. For Super Bowl LX, some 30-second ad slots have reportedly sold for as much as $10 million. That figure marks a new ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

If you're wondering whether it is truly worth the $8 to $10 million cost per 30 seconds to air a commercial during the Super Bowl, just ask the creative minds behind the pro-Jesus advertising campaign ...

At its best, the Super Bowl delivers roughly four hours of nearly nonstop entertainment. It’s not just the game, which shows off the nation’s favorite sport at its highest level. It’s also the pomp ...

Super Bowl commercials have long transcended mere product pitches. From cinematic spectacles to bite‑sized bits of humor, these have often outshined the NFL game’s action, lingering in memory long ...

Here is our critic’s survey of this year’s Super Bowl commercials, from best to worst to A.I. By Mike Hale What do the 2026 Super Bowl ads tell us? That we obsess over our weight while guzzling beer ...