NASCAR's previous 21st century marketing efforts seemed to be aimed at potential new fans. In a bit of irony, so is the ...

Organic Sales Growth: 2.2% in Q4; 2.1% for the full year 2025. Operating Margin: 21.1% in Q4; full year adjusted operating margin of 23.4%. Earnings Per Share (EPS): $1.83 in Q4; $8.06 for the full ...

Marketing mix modeling (MMM) has shifted from an enterprise luxury to an essential measurement tool. Tech giants like Google, Meta, and Uber have released powerful open-source MMM frameworks that ...

Marketers have a lot of misconceptions about marketing mix modeling (MMM). But it’s far less expensive – and easier – to execute than it used to be. Deli meat brand Land O’Frost has been investing in ...

We recently compiled a list of the 12 Most Undervalued Dow Stocks to Buy According to Analysts. 3M Company is one of them. 3M Company (NYSE:MMM), a diversified industrial giant known for its ...

Data analytics company Circana has completed its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business, the company announced. Financial terms were not disclosed. The unit will be integrated ...

Forbes contributors publish independent expert analyses and insights. David Chiu is a freelance music writer based in New York. The final show of Yeah Yeah Yeahs’ Hidden in Pieces tour this past ...

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Add Yahoo as a preferred source to see more of our stories on Google. Cast are set to release the new album Yeah Yeah Yeah in January, featuring a collaboration with P.P. Arnold. The Liverpool legends ...

Standing center stage at London's Royal Albert Hall, dressed in a flowing red jumpsuit and gold boots, Karen O is recalling her frustration at an old friend. The fellow musician, she says, used to ...