A good lip combination is the secret to looking put-together at all times. No one knows this better than the unofficial queen ...

After being announced as a global ambassador for M·A·C Cosmetics in 2025, Chappell Roan is now starring in the brand's new ad ...

Fixing, a funny, moving and unique drag theatre show by Matt Miller and Peader Kirk - about family breakups and trying to ...

JoJo Siwa, who is relaunching JoJo's Bows, spoke to E! News' The Rundown about feeling protective over Kim Kardashian and ...

The brand is one of the biggest on the market.

You might have the most luscious locks in the world, but it’s almost guaranteed that when it’s time to head out to a party or event, they’re going to look greasy and flat. It’s a fact of life that ...

It's no secret the Trump world is very into being tan. But they're also often a very specific kind of tan.

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the ...

With personalized AI tools, immersive beauty ads, and creative marketing campaigns, we’re all enjoying a slight break from reality. AI allows our imagination to spill over the boundaries of what’s pos ...