Imagine standing in a busy market surrounded by the most colourful fabrics you’ve ever seen—silks that shimmer like rainbows, soft cottons with patterns that twist and curl, and scarves so light they ...

Khesh, a handloom tradition from West Bengal, is gaining attention. This sustainable fabric reuses old sarees. The process involves ripping sarees into strips for weaving. Khesh embodies zero-waste ...

Founded by Dr. Purtika Choudhury, Chhunchi blends timeless Indian craftsmanship with contemporary design through its authentic handloom cotton saree collection. In a world dominated by fast fashion, ...