New data shows young singles still want marriage but are prioritizing ‘micro-commitments,’ group chats, and slower-build ...

Gen Z’s sustainability mindset has fueled a booming thrifting economy, reshaping fashion, resale, and how brands earn loyalty ...

Parents are joining Generation Zers at every part of the job interview process, a February report from Zety suggests. About 1 ...

Apps like MyIQ offer a suite of cognitive, personality, and relational assessments that users can interact with when they ...

Are Gen Z making unnecessary demands from employers or are they bringing about necessary change? The answer is very much dependent on who you ask ...

Gen Z’s rising mental health struggles are increasingly tied to ultra-processed foods, with new global research showing ...

Pets are part of the family, and young owners will go to significant lengths to keep them healthy for as long as possible.

As streaming continues to dominate the film and TV industry, many Gen Z movie watchers are opting out and choosing physical ...

Nearly half (47%) said their decision to drink alcohol or not often changes mid-evening, depending on where the night takes them.

Alcohol sales are down a whopping $830 billion, and it’s all thanks to Gen Z. “Shares of the world’s top listed beer, wine ...