The styles are the latest wrinkle Amazon has added to Alexa Plus, which the company unveiled this month. Alexa Plus is an AI voice assistant designed to help with a variety of tasks, such as answering ...

Alexa Plus now offers three additional personalities to choose from, including a new Brief mode for shorter, direct responses ...

Amazon is letting Alexa+ users customize how the voice assistant communicates, choosing between Brief, Chill, and Sweet personality styles. It's a first for Alexa.

Amazon is introducing a new feature that will allow users to change the personality of its AI assistant, Alexa+. On Wednesday ...

I don't need an 'easy peasy lemon squeezy' response when I ask Alexa to turn off a lamp - a simple 'OK' will do.