Anita Nelsen is the senior vice president of clinical trial operations at Allucent, a global CRO focused on small and mid-sized biotech companies that offers a full spectrum of integrated services to ...

Research and development (R&D) productivity has long been a topic of concern amongst industry analysts (Drug Inf. J. 34, 1169–1194; 2000). In general, R&D productivity can be thought of as comprising ...

ROCK ISLAND ARSENAL, Ill. – How many times a day do you join a video conference, take a phone call, send an instant message, or respond to an email? None of these communication capabilities would be ...

A well-designed workload orchestration system helps organizations boost efficiency, automate repetitive tasks, scale quickly and ensure optimal use of both technical and human resources. However, in ...

The ability to deliver high-quality patient care hinges on more than just skilled medical professionals and advanced treatment protocols. Equally important is the efficient management of healthcare ...

The Efficiency Model for media planning relies on the concept of purchasing media as inexpensively as possible (also referred to as tonnage). The Effectiveness Model, sometimes referred to as the ...

Marketing effectiveness is the ability of a company's marketing activities to achieve its business goals, drive revenue growth and improve overall brand equity. It involves tracking and evaluating the ...