Giannis Antetokounmpo witnessed this firsthand when the veteran forward debuted the Nike Zoom Freak 3s in the 2021 NBA Finals. What made that more astounding was the fact that Tucker got to wear the ...

The stepping stone to Bryson DeChambeau’s major success was laid in 2018 when he partnered with LA Golf. Two years later, he won the first of his two U.

This video documents a complete day spent transforming beloved sneaker styles with custom designs. From prepping the shoes to adding personalized details, the process highlights creativity and ...

In 2023, Nike's SB Dunk Low, crafted with Jarritos flavors and cultural touches, captured hearts in El Paso, blending skate ...

Justin Reid turned heads at the Tucks parade in a custom Mardi Gras Saints jersey. Nike should draw from it for their upcoming 'Rivalries' uniforms.

The Air Force 1, interestingly, wasn't even Dropkin's original go-to. “He had previously worn Nike SB models,” Nicko says. “In 2022, he moved to the AF1, largely driven by team uniform color ...

The federal agency that enforces U.S. workplace discrimination laws said Wednesday it is investigating Nike over allegations that its diversity initiatives unlawfully discriminated against White ...

Nike’s struggles are exacerbated by a highly challenging operating environment in China and pullbacks in North American consumer spending. Nike has transitioned from a growth stock to a turnaround ...

Nike shares dropped more than 10% in premarket trading on Friday. It came after the company posted fiscal second-quarter earnings and revenue that topped Wall Street's estimates, but showed weakness ...

Quarterly sales rose slightly for the world’s largest footwear company despite weak results in China and with its Converse brand. By Kim Bhasin Kim Bhasin covers the retail sector. Nike’s efforts to ...

A video proclaiming the death of sneakers has been viewed over 8 million times on TikTok, shared by Hidden Realm, the owner of a sneaker store in California. The sneaker game has undoubtedly changed ...