ITV became the first British network to show in-game adverts during a sporting event in Thursday’s Six Nations game between France and Ireland. Adverts are regularly shown during half-time in sports ...

It also pokes fun at OpenAI’s advertising plans in a new Super Bowl ad. It also pokes fun at OpenAI’s advertising plans in a new Super Bowl ad. is a news editor with over a decade’s experience in ...

From the emotionally manipulative to the occasionally clever, the champions of USA TODAY's Ad Meter competition have pulled almost every lever available. This year figures to be no exception. A look ...

Editor's note: An earlier version of this story included an incorrect graphic noting only two Anheuser-Busch beers in the 2025 Ad Meter top 10. In fact, there were four: one each from Budweiser, Bud ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Screengrab of Anthropic's latest Super Bowl ad. Anthropic launched a Super Bowl commercial ...

I explore some of the most unusual real-life adverts ever created. Zelenskyy ally arrested trying to flee Ukraine as massive corruption probe deepens Luxury steamer sank in Lake Michigan 153 years ago ...

Anthropic said its artificial intelligence chatbot Claude will remain ad-free. The startup's rival OpenAI recently announced plans to begin testing advertisements within ChatGPT. Anthropic said the ...

The AI-chatbot marketing wars are kicking into high gear as Anthropic, the startup behind Claude, takes aim at rival OpenAI in its Super Bowl advertising debut. Its big-game commercial parodies the ...

George Conway, a former Republican who recently jumped into the Democratic primary for a House seat in New York, launched a campaign ad on Friday to coincide with the opening of the 2026 Milan Cortina ...

The 2026 Super Bowl is almost here, with the Seattle Seahawks set to face off against the New England Patriots on February 8 at Levi's Stadium in California. But it is not just the game that will draw ...

A long-simmering rivalry between two of the world’s biggest AI companies was on public display this week as Anthropic and OpenAI took swings at one another online. But the tensions run deeper than a ...