Bud Light Lime-A-Rita, Eight O’Clock K-Cups and Pepsi Next were among the most successful new beverage launches last year, according to IRI’s 2013 “New Product Pacesetters" list. The list identifies ...

Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months sold more than 500,000 barrels. Today, Lime-a-Rita will launch its much-anticipated new flavor: Bud Light Lime ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. After a hot day on the job, what could be better? In this, the centennial of the death of Adolphus Busch, the brewery that bears ...

LOS ANGELES (Legal Newsline) – A class action lawsuit was filed against a popular beer maker on Nov. 12 alleging the company was deceptive in labeling its light beer products. Sheila Cruz filed the ...

In the past few months, Bud Light has launched higher-alcohol Bud Light Platinum, killed Bud Light Golden Wheat and debuted Bud Light Lime "Lime-A-Rita," a margarita-flavored malt beverage in a can.

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Strong sales of Bud Light Lime Cran-Brrr-Rita last fall and winter are prompting Anheuser-Busch to bring back the line extension ...