An ESPN report reveals Nike originally pitched the “Black Mamba” campaign to Michael Jordan in 2003 before Kobe Bryant made ...

The Black Mamba was created for Michael Jordan before Kobe Bryant made it legendary originally appeared on The Sporting News.

The popular image and legacy of Kobe Bryant might be a lot different if Michael Jordan wasn't afraid of snakes.

In late 2002, Nike began creating a global campaign featuring the black mamba -- and presented it to an NBA superstar. That ...

How Michael Jordan’s secret fear of snakes paved the way for Kobe Bryant to adopt and define the iconic Black Mamba persona.

Michael Jordan was the original “Black Mamba,” according to a new story in ESPN.

Michael Jordan was originally pitched “Black Mamba” nickname during Air Jordan 19 campaign before it became synonymous with ...

Back in 2002, Nike created a whole campaign around Michael Jordan and the black mamba, only to learn MJ hates snakes ...

Throughout Kobe Bryant's legendary NBA career, he became known as the "Black Mamba". A black mamba is a highly venomous snake ...

Nike tried to brand Jordan as “Black Mamba” in 2002, but his fear of snakes killed the campaign. Kobe later embraced the nickname, making it iconic in sports history.

Michael Jordan had a chance to use the Black Mamba moniker before it became synonymous with Kobe Bryant's career.

The investigative minds at How to Survive track the incredible speed and potent venom of Africa’s most feared snake to show ...