(Ad) This is an all-too-familiar experience on the internet: you click on a tempting ad for a new swimsuit because it looks perfect for your upcoming vacation. When you don't purchase it right away, ...

Have you had this experience while shopping online? You view a product, exit the website and then notice display ads for that product after you look around the Internet. That was one of the topics I ...

Retargeting has long been a staple of digital marketing. We've all seen it in action: you browse a product online, and suddenly that item follows you across the web. But what if we could take that ...

Data shows that consumers are open to holiday advertising. Some 85% who participated in a study by ad-tech company GumGum say they are receptive to receiving ads this year, and 31% noted that they ...

Recent conversations in the connected TV industry make much ado about performance. Marketers nowadays expect streaming campaigns to deliver results further down the funnel than reach and awareness.

Sam’s Club executives list member experience as their top priority, and as such the retailer is investing in technology which gives shoppers positive vibes when it comes to advertising, reports media ...

As an independent ad tech advisor, Ivan Guzenko provides professional advice to the CEO and C-level management of the company SmartyAds Inc. For those following the Chrome cookies saga closely, the ...

A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for Criteo, CEO Megan Clarken told investors during the company’s ...

SAN FRANCISCO--(BUSINESS WIRE)--Today, 6sense, a leading Account Based Orchestration Platform, powered by AI, announced the release of its Account Based Retargeting feature. Part of 6sense’s broad ...