If your brand is above $500K in revenue and still measuring success by sessions, impressions, or orders shipped, this article ...

Experienced kids advertising executive strengthens direct-to-brand strategy as Company provides business update ...

Emerging AI-driven initiatives highlight long-term benefits of optimisation and automation VANCOUVER, BRITISH COLUMBIA ...

Fred and Charles Forden launch Deelr.io, using AI to streamline recon inspections, inventory management, and dealer operations.

This is something that even experienced finance people in e-commerce get wrong. Cash flow and liquidity sound like they mean the same thing. No, they don't.

A cross-industry platform for seamless inventory, booking, navigation, check-ins, and advanced reporting. Organizations ...

During the third quarter of the Super Bowl, millions of viewers will “witness a deeply personal story,” according to Hartford Healthcare. The health system said the Hartford HealthCare Cancer ...

A small subset of Super Bowl LX ad space for streaming-only commercials on Peacock is “gaining traction and granting smaller brands time” during TV’s biggest night, according to Lillian Rizzo of ...

NBC sold out Super Bowl ad inventory as lower-cost Peacock streaming ads attract smaller brands and expand live sports advertising demand. Rotten Tomatoes responds to suspicion around positive ...

NEW YORK—Omnichannel outcomes platform Teads has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory. The strategic partnership gives brands access to high-attention ...

Google is testing ads below AI responses in AI Mode and piloting Direct Offers for shoppers ready to buy. Search revenue grew 17%. Queries in AI Mode are 3x longer than traditional searches. YouTube ...