Fingers play lightly through your hair. The tantalizing and delicate smell of sweet orange. A soft brush traces across the ears. The prolonged ring of a singing bowl. The skin prickles with each new ...

ASMR, or autonomous sensory meridian response, became the most searched term on YouTube in 2023, with a total of 79.5m searches. It’s an online powerhouse, redefining the way people think about ...

I’m sitting on a futon in a stranger’s apartment with my friend Ashley. In front of us, Melinda Lauw—a slender, wide-eyed Singaporean woman—is crouched in a squat, holding a small flickering candle, ...

After seeing just how many people rely on ASMR for calming down at night and falling asleep fast I wanted to give it a go. My interest was particularly piqued when I came across a video on Instagram ...

“It’s time for your lice check,” a woman who goes by “Ms. K” whispers directly into my ear as she starts running her fingers into my scalp and through each strand of hair. I’m in a dark room, Eastern ...

The ways in which people fall asleep are just as personal — and strategic — as the clothes we choose to snuggle under the covers in. Take me, for example: I can’t doze off unless I’ve read a few pages ...

One of my core memories from elementary school was riding home on the bus, eagerly awaiting my turn to sit with Tiffany, our fifth-grade neighbor who was good with kids. Tiffany would pretend like she ...

SINGAPORE — A 25-year-old US-based Singaporean is part of a team that provides unique “audio spa” services that include brushing your hair, crinkling paper and whispering into your ear in the name of ...