How to prepare your WordPress site for AI-powered search. Covers structured data, E-E-A-T signals and practical optimisation steps.
Google’s Performance Max bundles search, display, YouTube, Discover, Gmail and Maps into one AI-driven campaign. The catch ...
AI Overviews are cutting organic CTR by up to 61% and paid CTR by 68%. How UK businesses can adapt by earning AI citations.
Algorithm-chasing produces fragile SEO results. Audience-first SEO builds lasting visibility by creating content real people ...
Web accessibility has legal, commercial and ethical implications that UK businesses can’t afford to overlook. The regulatory landscape has tightened considerably in recent years, enforcement is ...
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