Brooke Hahn joins guest host Odum Idika at SocialEast 2025 to discuss community marketing, user-generated content, and building brand loyalty beyond social media.

Will Yang joins guest host Odum Idika at SocialEast 2025 to discuss pocket production, smartphone marketing, and authentic content that performs on social media.

Cortina, the storytelling stood out. Emotion over spectacle. Ritual over hype. But the bigger shift may not be in the creative. It may be in how Canadians are watching. To explore that shift, ...

Tia Upshaw, Founder & CEO, Blk Women in Excellence (BWIE) Across Canada’s marketing and advertising industry, Black professionals are building brands, launching platforms, shaping culture, and driving ...

I can’t imagine.” It is one of the most common phrases we reach for when something feels too painful to fully process. It sounds empathetic. It feels supportive. But psychologically, it also creates ...

For years, health marketers have been told that compliance is a constraint. Regulations slow campaigns down, limit creative, and add complexity to an already crowded media landscape. But as privacy ...

Ipsos has released its 2025 Most Influential Brands in Canada report. On the surface, not much has changed. The Top 5 brands are identical to last year. But under the rankings, something more ...

Super Bowl LX will be remembered for its action on the field, a halftime performance that became the night’s defining cultural moment, and commercials that leaned heavily into celebrity and spectacle.

If it wasn’t the roar from the crowd as Team Canada entered the stadium in Milano-Cortina that sparked a burst of patriotism, it was the heart-warming and inspiring campaigns that followed. Together, ...

Buzzwords aren’t the issue. Using them without a shared definition is. Most marketing teams have had the same experience: you’re in a planning meeting, someone says “we need an omnichannel approach” ...

Canadian marketers are under more pressure than ever to do more with less. Smaller teams, tighter budgets and rising expectations have made one thing clear going into 2026: showing up everywhere on ...

Recorded live at SocialEast 2025 at the Halifax Marriott Harbourfront Hotel, this episode of the Marketing News Canada podcast features guest host Odum Idika, Host of Unconventional Mindset and ...