Publishers have worried for years about reducing their dependence on platform traffic. Now they have no choice. AI-powered search experiences are answering queries without sending users to publisher ...
SPO appears simple – maximize working media dollars and minimize waste. But generalized consensus masks a deeper truth, what SPO means, how it’s implemented, and what outcomes it drives vary ...
With CTV audiences splintered across thousands of app combinations, one screen still unites them all: the home screen. Antonia Faulkner, Head of Corporate Communications and Ads Marketing, Analytics ...
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