iPhone and iPad owners using the Search option in the App Store will soon see ads appearing at the top of results. From October 5, whenever an iOS user enters a keyword in the App Store’s search box, ...

Apple allows you to install adblockers for Safari, DNS-based content blockers that work across apps, and VPN apps that can also block ads for you. Unfortunately, none of these methods allow you to ...

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced. According to an update to Apple's Ads website, additional ads will ...

Apple’s App Store will introduce additional ad placements in search results beginning in 2026, Apple said Wednesday. The move represents a significant shift in how users will encounter sponsored ...

Apple has announced its decision to implement additional advertisements within App Store search results, though the upcoming change will initially be limited to users in the UK and Japan. The ...

OS 26.4 beta 2 arrived today for developers, and it has two changes that reverse iOS 26 app search designs to be more like iOS 18.