Waitrose has produced the ‘advert of the year’ after their ‘perfect’ Christmas campaign. Starring Keira Knightley and Joe Wilkinson in a high-end festive short entitled The Perfect Gift, fans declared ...

Waitrose is launching a new marketing campaign to drive its latest positioning as ‘The Home of Food Lovers’. The upmarket supermarket has chosen a sci-fi theme for its follow-up to its ‘The Perfect ...

In case you haven’t spotted it yet, Waitrose has a new advert out today. And in fairness to its marketing team, it is a bit of a belter. The retailer’s latest ‘Gastronaut’ campaign goes big, with a ...

In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels ...

From the emotionally manipulative to the occasionally clever, the champions of USA TODAY's Ad Meter competition have pulled almost every lever available. This year figures to be no exception. A look ...

The AI-chatbot marketing wars are kicking into high gear as Anthropic, the startup behind Claude, takes aim at rival OpenAI in its Super Bowl advertising debut. Its big-game commercial parodies the ...

The ad is slated to air Feb. 6 during the Opening Ceremony for the Olympics. The ad will also show during pregame coverage of the Super Bowl. Chevrolet plans to resuscitate several popular consumer ...

In James Talarico’s first ad, a diverse crowd of listeners in a neon-red Tex-Mex restaurant nods along eagerly to the U.S. Senate candidate’s pitch, riveted by his forceful recounting of his ...

The 2026 Super Bowl is almost here, with the Seattle Seahawks set to face off against the New England Patriots on February 8 at Levi's Stadium in California. But it is not just the game that will draw ...

Rapper, now known as Ye, apologises to his family and to the Black community and says he loves Jews, blaming his bipolar disorder for his ‘poor judgment and reckless behaviour’ Kanye West has taken ...