Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours 6 min ago By Jon Springer - 7 hours 13 min ago By Tim Nudd - 9 hours 8 min ago By Garett Sloane - 10 hours ...

Tide is changing up its strategy in its ongoing bid to clean up at the Super Bowl. The Procter & Gamble-backed laundry-detergent brand has in the past few years relied on complex media maneuvers to ...

Tide is weaving together a multipart narrative to support its tie-in with the latest MCU installment, which hits theaters May 6. Bullitt, the creative studio on the push, was co-founded by the Russo ...

This year's Super Bowl commercials largely took a break from politics and offered up silly humor instead. Celebrity cameos ranging from rapper Cardi B to actor Chris Hemsworth brought out the best in ...

The Eagles are once again airing out their dirty laundry. And no, this time it's not frustrations over the NFL's back-and-forth stance on the team's legendary "brotherly shove," or "tush push." Birds ...

Jason Alexander’s new Super Bowl ad is sure to give fans serenity now. The “Seinfeld” star was delighted to team up with Tide for a funny commercial in which a hoodie featuring Alexander’s face gets ...

CINCINNATI -- Cheeky commentary or a shot across the bow to social conservatives? Procter & Gamble isn’t shying away from controversy in a new Tide commercial. The new ad from the home goods giant ...

Are you a print subscriber? Activate your account. By Samantha Stetson - 1 hour 17 min ago By Brian Bonilla - 2 hours 22 min ago 4 hours 53 min ago By Ad Age and Creativity Staff - 5 hours 45 min ago ...

An ad industry self-regulatory appeals panel says Tide Purclean should discontinue the claim it has “4X cleaning power” of other competing brands. The National Advertising Review Board (NARB) called ...