Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

Growth strategy is often a challenge for MSPs. Tactics Marketing tackles it with smart solutions, giving MSPs a crucial ...

Opinions expressed by Entrepreneur contributors are their own. Strategic planning is an organization’s process of defining its strategy or direction and making decisions on allocating its resources to ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

The often-frantic yearend festive season comes with another season for marketing leaders—planning and budgeting for the year ahead. We are trained to begin each year with plans firmly in place, ...

Strategic planning is integral to the success of every nonprofit organization. These plans serve as road maps that guide nonprofits, ensuring actions align with an organization’s mission and goals.

As The Plan for Bucknell 2025 approaches the end of its timeframe, the University has begun laying the foundation to develop new strategic initiatives that will position us to adapt to near and ...

In June 2024, the College of Agriculture and Natural Resources (CANR) launched an ambitious strategic planning process. Now, after a year of engagement, we are proud to share our new five-year ...