The Australian Steelers wheelchair rugby team are ranked number two on the planet but don’t have a major sponsor.

With only two weeks to plan it, they set out to launch the Horsepower Rodeo at the biggest car show in the world. That meant organizing 13 burnout cars, nearly 20,000 horsepower, international drivers ...

The very best of Macra talent took to the stage on 31 January for the FBD National Capers Final, hosted by Muskerry Macra in Ovens, Co Cork.

However, the NBA is not writing a check to every one of them. Some do it for the exposure, the content and the opportunities may emerge with the NBA’s blue-chip sponsors. Jesser, a sports influencer ...

During the fourth quarter of Sunday's Super Bowl, we got our first look at Cadillac's brand new F1 car's livery in all of its monochromatic (for better or worse) glory. And, we're now just a bit under ...

It’s no secret that brands love capitalizing on the many advertising opportunities provided to them by the Olympics. After all, what better way to sell cereal and energy drinks than with the face of ...

Gogglebox is back, and honestly, it’s about time. The nation’s favourite armchair critics are returning to our screens this week. From savage side-eyes to unexpected tears, no TV moment is safe as our ...

Last year’s champion Harris English practices before the tournament’s opening on Thursday. (Photo by Barry Jagoda/Times of San Diego) Golf fans and world-wide television viewers will observe the end ...

The NCAA will allow schools to add commercial logos from sponsorships on uniforms, equipment and apparel beginning Aug. 1. The Division I Cabinet approved the measure on Friday, which will allow ...

Chelsea are into 2026 without a front-of-shirt sponsor Andy Buchanan/AFP via Getty Images Chelsea are outliers in multiple ways. Whether that’s having the youngest squad in the Premier League this ...

Microsoft is switching its F1 allegiances from Alpine to Mercedes-AMG for the 2026 season. A new multi-year partnership will see Mercedes-AMG use Microsoft technologies for race team operations, and ...