As a customer service consultant, I rarely run across a company that doesn't claim that it "strives to provide superior customer service," or other words to that effect. (The exceptions are incredibly ...

As we all try to make up for time and productivity lost to the pandemic, it’s important your buyers know that your service brings them immediate value. How do you communicate that value accurately?

Research has shown that the cost of acquiring a new customer is five times greater than the cost of retaining a current customer. Despite this, 44 percent of companies put their resources primarily ...

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