Austin is Co-Founder and CEO to Outfield a CRM company that focuses on leveraging game theory to drive CRM adoption and sales productivity. While the word “gamification” is a 21st-century addition to ...

Nobody was prepared when the pandemic hit in early 2020. But those who were prepared the least were people whose jobs largely depended on face-to-face relationships, and this includes sales reps. Fast ...

I’ll be the first to admit that gamification sounds gimmicky, and frankly I’m not a fan of the term. But in 2014, sales gamification–which we define as the application of competition and leaderboards ...

Remember a few years back when everybody (and I mean everybody) was trying to “gamify” their learning content? In this hyperconnected, short-attention-span world of ours, gamification was seen as a ...

When gamification was just starting to catch on several years ago, I recall sitting next to the CMO of my then-company at a Gartner conference session. The presenter walked the audience through the ...

You've run what you might call the typical sales contest, with spreadsheets to track points earned and cash offered to winners. But that format is actually not so typical anymore. Today, contests ...

Advances in technology — including speech analytics, metrics, a wider array of scrabble data, and perhaps even big data — are making gamification a must-have tool in customer relationship management, ...