You’ve heard of how SK-II harnessed the healing power of yeast in the form of the brand’s bestselling Pitera essence. And how can we possibly miss our favourite celebrities across the globe, such as ...

Skincare brand SK-II opened its first pop-up shop centered around mobile phones at a mall in Hainan, China, according to a press release. The store, which embodies a format the brand calls "social ...

For the Japanese consumer, purchasing SK-II, the luxury skin-care line believed to make you look younger, is an event. At $100 for 2.5 ounces, it is also an investment in the high stakes world of ...

There’s always been a bit of mystique around prestige skin-care brand SK-II. As the story goes, the company’s signature ingredient, PITERA™, was used in a sake brewery in Japan where scientists ...

After giving birth to her first child last year with husband Adam Levine, Behati Prinsloo is continuing her return to modeling in a big way. In fact, she’s landed her first major beauty camapign as ...

Long before human robots stroll the streets with us, they’ll be posting and socializing right alongside us on the internet, piercing the meniscus between reality and unreality. They are already doing ...

In China, an unmarried woman over the age 27 is deemed 'sheng nu' or a leftover woman. And in 2016, P&G skincare brand SK-II aimed to defy the term by creating ‘Marriage Market Takeover’, a campaign ...

Inspired by the time-honored art of ceramic restoration – Kintsugi, "ACT OF CRAFTSMANSHIP" reflects the ultimate craftsmanship of SK-II's latest LXP series that redefines what it means for skin that ...

P&G’s SK-II has unveiled a new brand philosophy #ChangeDestiny with the launch of what it says is it its "biggest empowerment campaign" to date.Developed by Leo Burnett teams in Singapore and Tokyo ...

If you're invested in skin care — and if you buy skincare products, you know it's often an investment — there's a few shopping options we've all grown accustomed to: purchasing online after reading or ...

“I can’t sock ’em out on a ‘skimpy breakfast’!” That was the start of Joe DiMaggio’s pitch for Wheaties in a perky 1938 advertisement. For a humble box of wheat flakes, the cereal had quite the lineup ...