Onida is reviving as part of its new ad campaign as it seeks to regain its lost market share under its new CEO YV Verma. Mirc Electronics, owners of the Onida brand, will use the tagline ‘owner’s ...

MUMBAI: Homegrown electronics brand Onida, a part of Mirc Electronics, was one of India’s most recognised and acclaimed brands in the early 90s and 2000s. Its CRT TVs helped popularise the brand along ...

Since the dawn of Indian advertising some 70-odd years ago, brands have created a rich legacy of unforgettable mascots like the Amul Girl, Air India Maharaja, Asian Paint's Gattu and the Lijjat Bunny.

The stress on the Indian consumer electronic brands is lessening. In the past few years, the homegrown brands, which dominated the markets in the pre-liberalized era, have been making a comeback. One ...

On Wednesday, MIRC Electronics India (Onida) unveiled the new PreCool range of air conditioners that allows one to switch on/off the AC with the help of an SMS. Accessible from anywhere in the world, ...

With the rising craze of smart television among the Indian audience, major manufacturers are looking for a piece of the pie. Android-based smart TV platforms are quite popular in the subcontinent, and ...

Mirc Electronics, the maker of popular household electronic goods under the Onida brand, is now aggressively targeting mini-metros to push sales as it looks to get back its market share in the ...

Mirc Electronics Ltd, the makers of Onida and IGO brand electronics products, has roped in LG Electronics' director home appliances Yasho V Verma as CEO while naming its existing chief executive and ...