NASCAR's previous 21st century marketing efforts seemed to be aimed at potential new fans. In a bit of irony, so is the ...

Media mix models have helped advertisers make sense of marketing effectiveness since the 1960s. As platforms lean further into automated, probabilistic optimization, it becomes tempting to hand over ...

HOUTEN, Netherlands, Jan. 22, 2026 /PRNewswire/ -- ScanmarQED today announced the acquisition of MMM Labs, a US-based startup known for its modern, multi-engine approach to Marketing Mix Modeling (MMM ...

Dev Virahsawmy, Kader Bhayat, Prem Nababsing, Jean Claude de l’Estrac, Jayen Cuttaree, Alan Ganoo, Ivan Collendavelloo and Steve Obeegadoo. The question is hardly new. It returns with regularity, like ...

Wall Street analysts expect 3M (MMM) to post quarterly earnings of $1.82 per share in its upcoming report, which indicates a year-over-year increase of 8.3%. Revenues are expected to be $6.08 billion, ...

Metrics give marketers insight into the impact of campaigns, but the power resides in understanding the numbers. Google has released two AI-based agentic agents that analyze campaigns, but marketers ...

Even as 3M stock surged 7.7% in a day, thanks to its upbeat quarterly performance and guidance, its peer Honeywell stock may be a better choice. Consistently evaluating alternatives is core to a sound ...

Marketers have a lot of misconceptions about marketing mix modeling (MMM). But it’s far less expensive – and easier – to execute than it used to be. Deli meat brand Land O’Frost has been investing in ...

Data analytics company Circana has completed its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business, the company announced. Financial terms were not disclosed. The unit will be integrated ...

Forbes contributors publish independent expert analyses and insights. David Chiu is a freelance music writer based in New York. The final show of Yeah Yeah Yeahs’ Hidden in Pieces tour this past ...

Yeah Yeah Yeahs wrapped up their “Hidden in Pieces” intimate theater tour with a three show run at Beacon Theatre on Monday, Tuesday, and Wednesday nights (7/28-7/30). Karen O, Nick Zinner, and Brian ...

3M Company (NYSE:MMM) is well known for inventing Post-it Notes, which have become a common item in workplaces, classrooms, and homes around the world. The company also introduced Scotch tape in 1930, ...