After perusing hundreds of new toys and gifts that launched at Toy Fair 2026, we're sharing more than a dozen of our favorites. See our toy editors' top picks.

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

After getting hands-on and experiencing the sights, sensations, sounds and smells of Toy Fair, we picked our 18 winners for ...

In “Playmakers,” Michael Kimmel unpacks the history of Jewish entrepreneurs who started name-brand toy companies – and ...

American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved ...

Why Jacob Elordi's Heathcliff casting in Emerald Fennell's "Wuthering Heights" is controversial, explained by literary ...

On Wednesday, Feb. 11, American Girl announced it would mark its 40th anniversary with a new line of dolls, "the Modern Era ...

American Girl turns 40! Mattel unveils a "Modern Era Collection," updating classic dolls like Samantha and Addy. Presale $90, debut Friday.

The North American International Toy Fair in New York is just around the corner, and it’s an excellent opportunity for Mattel ...

Mattel, Inc. (NASDAQ: MAT) announced today that American Girl is celebrating its 40th anniversary, marking four decades of storytelling, community, and empowerment with its American Girl Modern Era ...

Both Citi and JPMorgan cut their ratings and price targets on Mattel following its fourth-quarter earnings release. In its Q4 report, the toy manufacturer missed on both the top and bottom lines, ...

Mattel is set to fully acquire mobile studio Mattel163 from Chinese publisher NetEase. The agreement values Mattel163 at $318 million. Mattel will acquire NetEase's 50% stake in the joint venture, ...