A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

The new American Girl dolls are designed to look like modern takes on the brand's historical characters.

Mattel, Inc. (NASDAQ: MAT) announced today that American Girl is celebrating its 40th anniversary, marking four decades of storytelling, community, and empowerment with its American Girl Modern Era ...

American Girl turns 40! Mattel unveils a "Modern Era Collection," updating classic dolls like Samantha and Addy. Presale $90, debut Friday.

The American Girl doll line is adding another iconic animated Disney character to its lineup Tuesday — with more on the way — thanks to a new multi-year licensing agreement renewal.

It's only 311 days until Christmas. While that may seem like a long time, for those in the toy industry, it's just around the ...

American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved ...

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The North American International Toy Fair in New York is just around the corner, and it’s an excellent opportunity for Mattel ...

I selected 10 of my Premium Hot Wheels collectibles for a photoshoot today. I liked some of them but wasn’t sure about two or three of the others.

A new Wolverine Gamerverse action figure from S.H.Figuarts and TAMASHII NATIONS is now available to preorder for $99.99. It's ...

Matchbox The Movie hits Apple TV this fall ...