When it comes to modern marketing, I have found that having a distinctive face and voice for your brand is a must. On one hand, this could very well be the CEO or any other high-level executive. On a ...

The memories of experiences are more important to future customer loyalty behaviors than what actually happened in the experience. This is the harsh reality of customer experience and a pivotal aspect ...

Artificial intelligence is reshaping customer experience by connecting every stage of the omnichannel retail journey – from ...

Tech should work within the transaction itself to understand shopper behavior, context and intent in real time.

Amid privacy data concerns and economic pressures for consumers and businesses alike, more brands are turning to rewards programs and loyalty apps to attract new customers and encourage repeat ...

Opinions expressed by Entrepreneur contributors are their own. It blows my mind when companies question whether they can afford to launch robust customer education programs. With the demonstrated ...

TROY, Mich.--(BUSINESS WIRE)--Perennial brand loyalty leaders including Toyota, Honda and Lexus have each been able to grow their respective shares of loyal customers amid stagnation experienced by ...

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a SaaS-driven market. After sale blind spot. Focusing only on acquisition ...

A common example that comes to mind is that of a SaaS founder personally writing an apology to customers when something goes wrong–for example, a product bug. An apology, though well-intentioned, and ...

Artificial intelligence delivers actionable insights, driving efficiency and preparing convenience retailers for an AI-driven ...

Some customers are becoming suspicious of loyalty apps. A columnist for the Washington Post wrote in October about his realization that the Starbucks app was showing him fewer promotions during the ...