Effective cricket marketing is shifting from passive reach to reward-based engagement, using first-party data and measurable loyalty to drive ROI.

Capillary Technologies acquires SessionM for $20 million, gaining significant revenue and a strong client base, including Fortune 500 companies.

Qantas is planning a major overhaul of its Loyalty marketing, splitting strategy and agency management from day-to-day ...

Southwest Airlines has become one of the world’s largest airlines and budget carriers. Over the years, a loyal following emerged thanks to the fact that, even for its most basic fares, Southwest ...

Loyalty Is a Two-Way Relationship Optimove Insights found that 71% of loyal consumers visit brands they favor daily or weekly. At the same time, 81% expect those brands to actively send relevant deals ...

The sandwich giant pulled the plug on a free sub offer, causing frustration among loyal members. Franchisees pushed for change, citing concerns over profit margins with the previous free sub offer.

Loyal customers of The Coca-Cola Company are being forced to find a replacement for one of its most popular brands as it ...

Listed SaaS company Capillary has signed a definitive agreement to acquire Mastercard’s customer loyalty business SessionM for $20 Mn.

Alpine IQ (AIQ) earns 2026 Great Place to Work® Certification, recognizing the company’s employee-driven culture and workplace experience. Certification valid February 2026 through February 2027, USA.

NCL banned shorts at 6 restaurants. Angry passengers say it breaks a promise. But neuroscience suggests they may have a point. Here are both sides.