When it comes to modern marketing, I have found that having a distinctive face and voice for your brand is a must. On one hand, this could very well be the CEO or any other high-level executive. On a ...

Tech should work within the transaction itself to understand shopper behavior, context and intent in real time.

Artificial intelligence is reshaping customer experience by connecting every stage of the omnichannel retail journey – from ...

The memories of experiences are more important to future customer loyalty behaviors than what actually happened in the experience. This is the harsh reality of customer experience and a pivotal aspect ...

Amid privacy data concerns and economic pressures for consumers and businesses alike, more brands are turning to rewards programs and loyalty apps to attract new customers and encourage repeat ...

TROY, Mich.--(BUSINESS WIRE)--Perennial brand loyalty leaders including Toyota, Honda and Lexus have each been able to grow their respective shares of loyal customers amid stagnation experienced by ...

Opinions expressed by Entrepreneur contributors are their own. It blows my mind when companies question whether they can afford to launch robust customer education programs. With the demonstrated ...

Some customers are becoming suspicious of loyalty apps. A columnist for the Washington Post wrote in October about his realization that the Starbucks app was showing him fewer promotions during the ...

MOOYAH is getting to know—and better target—its high-value customers a new loyalty app. Photo: MOOYAH Burgers, Fries and Shakes. Restaurant operators have long been trying to figure out the secret ...

A common example that comes to mind is that of a SaaS founder personally writing an apology to customers when something goes wrong–for example, a product bug. An apology, though well-intentioned, and ...