Mahesh Koppad outlines the strategy behind building emotional recall, leveraging association with IPL franchises, and investing in sonic identity.

Tata Curvv to Vaibhav Suryavanshi: To honour the cricketer Vaibhav Suryavanshi for his brilliant performance in the Indian Premier League 2025 (IPL 2025), the domestic automobile company Tata Motors ...

Motorola returns to the smartwatch market with a Rs 5,999 contender featuring Polar’s renowned fitness algorithms. It boasts ...

In the sub-continent for his maiden T20 World Cup, the 22-year-old, described as South Africa’s X-factor by consultant Albie Morkel, says he is at ease in his own skin.

When Dewald Brevis had his first brush with fame by virtue of topping the run-scoring list in the 2022 Under-19 World Cup, the moniker of ‘Baby AB’ seemed a natural fit for the South African. A 360° ...