TL;DR Introduction I first encountered the chatbot as a normal Eurostar customer while planning a trip. When it opened, it ...

Customer feedback is one of the quickest and most efficient ways to improve your business. After all, who would know better than your customers what you do well and what could use improvement? The ...

Last month we explored the first of two important digital marketing list subscriber metrics: CPA, the cost to acquire a new list member. I also presented a process for determining your maximum ...

Dan Moskowitz is a financial writer who has 4+ years of experience creating content for the online reading market. Anthony Battle is a CERTIFIED FINANCIAL PLANNER™ professional. He earned the ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in ...