The Analytics updates surface key performance changes automatically and help marketers allocate paid budgets more strategically.

(CNN) — A major breakthrough in the Nancy Guthrie case largely came down to Google’s technical expertise, a person familiar with the investigation told CNN. The mother of “Today” host Savannah Guthrie ...

BRUSSELS, Feb 10 : Alphabet unit Google was hit with an EU antitrust complaint by the European Publishers Council on Tuesday over its AI-generated summaries known as AI Overviews, a move that could ...

Feb 9 : Google has been sued by Autodesk for allegedly infringing its "Flow" trademark to market competing AI-enabled software used to make movies, TV shows and video games. In a complaint filed on ...

Google Pixel Canada’s recent partnership with Canadian basketball star Kia Nurse is appealing to millennials to “never settle” with their current smartphone. The national campaign features 30-second ...

Talk of “Google zero” has been overplayed, according to audience growth experts at leading UK publishers who say the right content can still do well on search. Daily Mail director of SEO and editorial ...

As part of the v23 Ads API launch, Performance Max campaigns can now be reported by channel, including Search, YouTube, Display, Discover, Gmail, Maps, and Search Partners. Previously, performance ...

SEJ STAFF Brooke Osmundson Director of Growth Marketing at Smith Micro Software On the first episode of the Google Ads Decoded podcast, host Ginny Marvin sat down with Eleanor Stribling, Group Product ...

The addition of social performance data in GSC reflects how discovery, trust, and visibility now span search engines and social platforms. Google has been testing Social Channel Insights inside Google ...