The Analytics updates surface key performance changes automatically and help marketers allocate paid budgets more strategically.

SEJ STAFF Brooke Osmundson Director of Growth Marketing at Smith Micro Software On the first episode of the Google Ads Decoded podcast, host Ginny Marvin sat down with Eleanor Stribling, Group Product ...

As part of the v23 Ads API launch, Performance Max campaigns can now be reported by channel, including Search, YouTube, Display, Discover, Gmail, Maps, and Search Partners. Previously, performance ...

Google has forced UK measurement bodies Barb and Kantar Media to pause a new service designed to compare YouTube channel viewing on TV sets with audiences for linear channels and streaming platforms.

Google Pixel Canada’s recent partnership with Canadian basketball star Kia Nurse is appealing to millennials to “never settle” with their current smartphone. The national campaign features 30-second ...

The addition of social performance data in GSC reflects how discovery, trust, and visibility now span search engines and social platforms. Google has been testing Social Channel Insights inside Google ...

Summary: Google TV’s Freeplay is a group of hundreds of free channels that are streaming 24/7. These are known as FAST channels, which stands for Free Ad-Supported TV, which is the newest trend in ...

BRUSSELS, Jan 27 : Alphabet's Google will be given guidance by European Union antitrust regulators on how to help online search rivals and artificial intelligence developers access its services and ...

Jan 28 : Google will pay $135 million to settle a proposed class action by smartphone users who accused Google of programming its Android operating system to collect their cellular data without ...

LOS ANGELES (AP) — Jurors in a landmark social media case that seeks to hold tech companies responsible for harms to children got their first glimpse into what will be a lengthy trial characterized by ...

Google’s latest update to Performance Max (PMax) campaigns—featuring Channel Reporting, Asset Reporting, and Search Term Reports—has triggered a wide range of responses from marketers. From cautious ...