Apps like MyIQ offer a suite of cognitive, personality, and relational assessments that users can interact with when they ...

Gen Z’s sustainability mindset has fueled a booming thrifting economy, reshaping fashion, resale, and how brands earn loyalty ...

Pets are part of the family, and young owners will go to significant lengths to keep them healthy for as long as possible.

As streaming continues to dominate the film and TV industry, many Gen Z movie watchers are opting out and choosing physical ...

Alcohol sales are down a whopping $830 billion, and it’s all thanks to Gen Z. “Shares of the world’s top listed beer, wine ...

For previous generations, wealth was simple. It meant property, savings accounts, stable careers, maybe a stock portfolio if you were ambitious. But Gen Z grew up in a digital-first world, one shaped ...

Nearly half (47%) said their decision to drink alcohol or not often changes mid-evening, depending on where the night takes them.

Gen Z is hunting down old iPods on eBay and Marketplace. They want music without notifications, algorithms, or distraction. The click wheel is their digital detox.

Younger competitors are prioritizing therapy, data-driven training, and gender equality—changing how Olympic success works on ...

Depop has hands-down the best design of any resale platform right now. The retail platform eBay is set to acquire fashion ...