Alexa Plus is getting a new personality -- actually, three of them. Amazon announced Wednesday that it is adding three styles to its generative AI assistant, with the idea that you'll want the app to ...

Alexa Plus now offers three additional personalities to choose from, including a new Brief mode for shorter, direct responses ...

Amazon is letting Alexa+ users customize how the voice assistant communicates, choosing between Brief, Chill, and Sweet personality styles. It's a first for Alexa.

Amazon is introducing a new feature that will allow users to change the personality of its AI assistant, Alexa+. On Wednesday ...

I don't need an 'easy peasy lemon squeezy' response when I ask Alexa to turn off a lamp - a simple 'OK' will do.