Advertising and marketing effectiveness is not borne from an idea, according to BMF’s Anna Bollinger, executive planning ...

The DOT says $1,000 worth of salt covers 70 miles of roadway, but as brine it treats 175 miles.

Patriots executive Eliot Wolf identifies a decline in Will Campbell's lower-body strength following a knee injury.

Client success is driven by agencies no longer looking to "take a risk," but rather brand consistency that creates meaningful emotion and unique ideas, according to the panellists at the Advertising ...

The Daily Gamecock asked 40 USC students their thoughts on older politicians in regard to representation, effectiveness, age ...

Sandy Donaldson, co-founder and chief strategy officer at Impiricus, spoke with Pharmaceutical Executive about the state of pharma advertising. Recent regulatory conversations and ...

GSK (NYSE:GSK) is one of the best value stocks to buy now. On February 17, GSK released new real-world evidence showing that ...

The Wisconsin Department of Transportation (WisDOT) announced on Tuesday morning that a university project reinforced that salt brine is effective in winter highway maintenance.

Policy frameworks shaping farming in the EU and beyond are suffering from funding misalignment and fragmented priorities, resulting in ineffective global climate efforts.

Many organizations still reward leaders for endurance rather than effectiveness. Long hours and constant availability are ...

From the earliest days of digital marketing, click-through rates have been the default measure of success. CTRs provide a ...

Real-world data show Ocrevus reduced relapse rates and maintained disability stability in relapsing MS over four years.