Spruce, Procter & Gamble’s pet-safe weed killer, returns to the Super Bowl with “If Dogs Could Choose,” starring Kirk ...

Ring's 'Search Party for Dogs' feature, uses AI and community collaboration to help reunite lost pets with their owners.

Seeing a dog get hit by a car is awful — there's no two ways about it. So what would possess an autombile company to air a commercial featuring a car accidentally running into man's best friend? It ...

A funny Hilux commercial attracted the attention of Australian regulators for all the wrong reasons ...

Amazon’s ad ended with Harry Nilsson wailing “Without You,” as the young girl reunites with her lost dog. A final message ...

Many Super Bowl viewers reacted with surprise after Ring unveiled its new Search Party feature during its televised advert, ...

Bored with the endless discourse about AI-generated creative? Bark’s counterprogramming is delightfully analog: it handed the reins — and a GoPro — to a dog. The pet-products brand just debuted “Merry ...

A commercial about a lost dog being reunited with his family ignited concerns that a “Search Party” feature posed privacy risks. Ring parted ways with the tech company Flock Safety.