Convergence and Echobend Announce Strategic Partnership to Redefine Creator-Led Media and the Future of Modern Brand ...

According to the company, BAG Convergence successfully implemented the Reader Revenue Manager in partnership with Google ...

Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to industry experts that AdExchanger and Cynopsis ...

Digital ad share in India is set to hit approx 70% by 2027, closing in on major economies, but lower ad pricing, platform dominance and ROI-led spends limit value parity, experts point out ...

The report highlights India as a top 10 global advertising market, with the sector contributing 0.5% to GDP, a share expected ...

Digital to account for 68% of adex; commerce-led media grows fastest at 24.2% as brands pivot to precision and outcomes. India’s advertising industry is set to cross the ₹2 lakh crore mark in 2026, ...

WPP Media in it’s This Year Next Year (TYNY) report has projected 9.7% growth in 2026 with advertising revenue reaching ₹2,01,891 crore, an incremental addition of ₹17,844 crore over 2025.

The NBA is turning its All-Star weekend events into a content factory for more than 200 top creators who are gathering in Los Angeles this week. The league has hand-picked a small army of top creators ...

Simply put, advertisers are drawn to retail platforms, especially quick-commerce, because the number of weekly users on the leading apps is now significant – nearly 30 million each -- at last count la ...

A News Report form Shaanxi International Communication Center: The Silk Road Spring Festival Gala is an ongoing cultural exchange brand developed by Shaanxi Media Convergence (Shaanxi Broadcast and ...

Here are four lessons from the inner game of Spencer Jones. Jones lives a double life by design. On any given day, he might ...

Policymakers, technology platforms and industry bodies deliberated on how India should address the growing challenge of ...