Abstract: Predicting consumer behaviour is vital for businesses to thrive in today's competitive market. With the rapid advancements in Artificial Intelligence (AI) technologies, businesses are ...

Abstract: In today's digital era, consumer behavior is increasingly shaped by an overwhelming amount of data generated from various online and offline touchpoints. Retailers face the challenge of ...

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Tesco Media today launches We Know the Nation 2026, its third annual trends predictions report exploring the cultural and cognitive forces shaping how Britain shops, lives and decides. Grounded in ...