There’s much more to advertising quality than glossy creative, celebrity models and catchy slogans. These might be all that register with audiences, but between concept and delivery are a huge number ...

Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the broad availability of its Ad Quality tool, now available as a free, standalone SDK for ...

The ad tech industry stands at a crossroads. After years of rapid growth driven by scale and efficiency, we face unprecedented challenges. Privacy regulations are ...

Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers ...

Ad quality is essential to fostering trust and maintaining the integrity of the digital advertising ecosystem. Opera, dedicated to delivering safe high-quality experiences through its advertising ...

Yahoo DSP will work with GeoEdge, which focuses on ad security and quality, to create a safer and more reliable ad environment for advertisers and their customers as malvertising remains a challenge ...

New evidence that disruptive and disturbing ads drive players to abandon a game – and even quit it entirely – has the industry racing to find proactive ad quality solutions. Significantly, the ...

It concludes that player drop-off in mobile gaming apps increases by up to 30% after a single disruptive ad. "It can undo everything you’ve spent to acquire a user," Janković observes. "And in today’s ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Rich Ottoy is VP of EMEA publisher ...

DoubleVerify (DV), a software platform for digital media measurement, data, and analytics, revealed findings from its 'Global Insights Report' which demonstrated a relationship between high-quality ...

AppHarbr, a trailblazer in ad quality control, announces its partnership with Voodoo, a global leader in casual games and apps. This collaboration sets new standards in the mobile gaming industry by ...