Effective marketing starts with developing a strong value proposition. The next step is to get it across to your audience. While it may sound simple, putting ...

OpenTable has launched OpenTable Media, a new media solution that enables brands to create paid partnerships and advertising campaigns on its platform.

FroggyAds celebrates 15,000 active daily advertisers. The self-serve platform offers premium traffic, advanced ...

MovableAD is showcasing its mobile marketing solutions at TGS 2026, offering growth strategies for game developers and ...

Binet & Field's analysis shows it clearly: campaigns measured over 6 months appear to favor activation, but measured over 3 years, the optimal balance shifts dramatically to 60% brand building. We're ...

ResurgeX by Mobavenue is a retargeting and remarketing purpose-built platform for the modern, retention-first era ...

Dentsu South Asia’s CEO, Harsha Razdan, explains why brands must prioritise relevance, memory and intent over dashboards and short-term performance.

Audience Town is the first and only marketing platform built specifically for the new home industry. From analysis to activation, Audience Town helps builders optimize sales and marketing performance ...

Why trust is becoming the real performance channel in 2026 Tension: Brands invest heavily in performance marketing ...

A new product will enable brands to target users as they move from answer engine to webpage. Sound familiar?

Evertune Announces AI Retargeting Through New Partnerships with Index Exchange and The Trade Desk Evertune launches AI Retargeting through partnerships with Index Exchange and The Trade Desk, enabling ...

Add Yahoo as a preferred source to see more of our stories on Google. Lay's, Pepsi, Dunkin', and Michelob Ultra rounded out the top five ads on the USA Today Ad Meter. - In 2026, Americans want ...